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Young and innovative: Interzoo 2024 offers attractive deals for start-ups


Auch auf der Interzoo 2024 wird die Start-up Halle mit Fresh Ideas Stage, International Start-up Area und gefördertem Gemeinschaftsstand des Bundes eines der Highlights sein. // © WZF/Heiko Stahl

Wiesbaden - Interzoo 2024 has special stand areas and stage formats in store for start-ups and innovators from the pet industry. The "Young Innovators" funding program of the German Federal Ministry for Economic Affairs and Climate Protection also offers support for the trade fair participation of young companies.

Interzoo, which will be held in Nuremberg from May 7-10, 2024, is the most important sales and communication platform for the international pet industry. Young companies and innovative ideas are a key driver for the industry and are therefore a special focus of the world's leading trade fair. "New approaches to solutions in the areas of technology, sustainability, design and nutrition also play an important role in the pet industry. Accordingly, we are pleased to support start-ups and innovators with extended attractive offers in their participation in the most international trade fair for the pet industry and to create an additional presentation offer with the Fresh Ideas Stage," says Dr. Rowena Arzt, Head of Exhibitions at WZF.

The Fresh Ideas Stage will give new business ideas in the pet sector a special presence at Interzoo 2024: On the stage, companies can present forward-looking industry topics and products in short presentations on all four days of the show. Based on last year's success, the Fresh Ideas Contest will also take place on the Friday of the show, with innovative product ideas and services competing for an award.

Boost from the Fresh Ideas Contest

The first-place startups from the premiere contest at the last Interzoo are already in the midst of preparations for Interzoo 2024. Contest winner Prombyx, specializing in the recycling of by-products from silk production, will have its own stand in Start-up Hall 3. "The positive feedback during Interzoo has motivated and encouraged us. We are already looking forward to presenting our developments at the booth we won," says Prombyx managing director Fabiola Neitzel. Second-place startup The Sustainable People, awarded for innovations around biodegradable dog waste bags, is increasing its booth space by 25 percent. "This means more space to showcase our innovations in recycling," says Sören Meissner, marketing manager of The Sustainable People. Both companies will exhibit at Interzoo 2024 in Hall 3, in close proximity to the Fresh Ideas Stage.

"In Hall 3, we are bundling the start-up activities of Interzoo 2024: in addition to the German and international start-up joint stand and many young companies as individual exhibitors, the Fresh Ideas Stage forms a centerpiece of the start-up activities and a highlight of Interzoo," says Dr. Arzt.

Support for German start-ups

Through the "Young Innovators" funding program of the German Federal Ministry of Economics and Climate Protection, 25 company founders and young entrepreneurs from Germany can benefit from financial and organizational support at the upcoming Interzoo if they exhibit at the "Young Innovators" joint company stand. Since 2018, Interzoo has been one of the selected trade fair events with this support program, which has already shown sustainable success in the pet industry and supports companies in their international market development. "The support program was crucial for us as a small, new company to participate in Interzoo 2022 and thus be able to establish some interesting business relationships," says Patrick Weifels, managing director of PETvision GmbH, which produces multifunctional cat furniture. Companies that have already received this funding for the first time at Interzoo 2022 can also apply again for Interzoo 2024. "The funded trade show participation was an excellent showcase for us," explains Gema Aparicio, one of the founders of Eat Small. After two participations in the funded joint stand, each with 12sqm, the pet food start-up will present its new insect-based products for the first time on its own 95sqm stand space at Interzoo 2024 - a success story à la Interzoo.

Offers for international start-ups

In order to also support newcomers with company headquarters abroad, Interzoo offers an attractive service package as part of the International Start-up Area. This includes a specially designed presentation area on the prominently positioned joint stand in Hall 3 as well as selected marketing services that also enable smaller companies to increase their communicative reach. At the last Interzoo, 31 companies from 15 countries benefited from this offer. "Information about innovative products, making new contacts and initiating business relationships, plus the very special start-up feeling at the joint stands and on the Fresh Ideas Stage - Interzoo 2024 offers a perfect door-opener into the global pet industry," summarizes Dr. Arzt.

For more information on funding opportunities and registration for German start-ups, please visit:

Everything about the package for international start-ups can be found at:

All services for journalists and media representatives are available at:

Press contact

Konstantin Rohé (PR Officer Interzoo)

T +49 6 11 44 75 53-17

Antje Schreiber (Press spokeswoman WZF/ZZF)


T +49 6 11 44 75 53-14

Ariana Brandl (Accreditations, Press Center)

Press Office NürnbergMesse GmbH

T +49 9 11 86 06-82 85

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